What’s more important than being remembered in a positive way? Whether it’s your business, your practice, your product or yourself,
you need recognition and remembrance. The impression made, the image projected often begins with your logo and the instant,
subconscious feeling it creates. How well does yours connote trust, competence, responsiveness, empathy, style, imagination or enjoyment?
Next the attributes your logo conveys need to be reinforced—through memorable positioning—to set your brand apart from competitors.