Daily newspapers are suffering 30 years of declining readership, subscriptions and newsstand sales.Trade journals
have seen similar declines. Both have gone to online editions to remain relevant, to hang on. But if you’re planning a sale,
launching a new product/service or having an issue/concept to explain, print may still be your best option. Because thoughtful,
educated, affluent, mature people formed a reading habit years ago and prefer the full story to bullet points. And while general
publications have all but vanished, special interest magazines are thriving. Name a hobby, pastime, point of view or lifestyle—
there are myriad magazines for its enthusiasts. What better way to segment your market and target your appeal?