Via a new logo and identity elements for the family-owned pizzeria, located in Ashley Crossing shopping center. Specialties, all prepared with fresh ingredients, include authentic hand-tossed thin-crust New York-style pizza, pasta dishes, hot sandwiches, wraps, cannolis and salads served for lunch, dinner, take-out or delivery 7 days a week. A new and expanded website with online ordering is being developed by Bosworth Interactive to go live next month.