After a crescendo of nagging from most voices here, I conceded to a new, improved website. My resistant logic was that the “old” one was still wooing many hundreds of hearts and minds monthly. Their logic was that The Bosworth Group is all about anticipating, innovating, using new media for new mindsets—and that our website should reflect those inclinations. We are, they said, in the change business.
Compelling logic. When they’re right, they’re right.