So, my birthday’s coming up this month and with it, the onslaught of “gifts” from my favorite retailers. Nowadays, almost every chain, salon, restaurant, etc. has a birthday perk as part of its loyalty program. Even my dog gets birthday bonuses!
I remember it like it was yesterday. I arrived at the office early—it was the first day of summer and there were no school busses on the road. Traffic was flowing like grain through a goose. I had gone to bed early the night before, coming off of a 48-hour Game of Thrones bender.
After a crescendo of nagging from most voices here, I conceded to a new, improved website. My resistant logic was that the “old” one was still wooing many hundreds of hearts and minds monthly. Their logic was that The Bosworth Group is all about anticipating, innovating, using new media for new mindsets—and that our website should reflect those inclinations. We are, they said, in the change business.
Compelling logic. When they’re right, they’re right.
As a career agency account person, I’ve been fortunate enough to work with brilliantly creative people and to work on campaigns and projects that have won sales and share for clients plus marketing awards for us. Did I personally create the print advertisement, the direct mailer or the TV commercial? No, but I like to think my fingerprints are on them. Those fingerprints begin with a solid creative brief. And the strength of a creative brief lies within a very well-written and architected ‘single most important message‘ (SMIM).
Years ago, while living in Atlanta, my twenty-something roomie came bursting into our apartment, dying to show me her fabulous new shoes. When I looked down, I was confused. Those are clogs. Those are UGLY. Everyone knows that.
“Run the Risk of Being Noticed” has been our mantra to clients big and small since opening our doors 30 years ago. Taking calculated risk is what gets you visibility and memorability amidst the clutter and clamor. And focusing on your target consumer’s yearnings gets you sales and brand loyalty.
This morning brought happy news that The Bosworth Group has won two more Tellys for the best local/regional TV commercials in America!
“Flying Noses,” a Brandon Reddick-animated spot for long-time client Charleston Ear, Nose & Throat and “Talking Ears,” another animated commercial for Columbus, Ohio-based Hearing Health Solutions were written by Kent Bosworth, art directed by TBG’s Kathy Hallen and designed by Eric Vincent.
A big, new SEO’d website just launched for Nason Medical Center is already drawing 10,0000 unique visitors a month and helping set records in patients treated.
Dr. Barron Nason and his associates have changed the paradigm of how emergency and urgent patients are seen and treated in the U.S. One visit to any of five Nason medical centers and you’ll know how much.
"What would you do if..?," a new series of Bosworth TV commercials from Nason Medical Center, shows viewers alternatives for dealing with a child's head injury, a wife's sudden illness and a husband's badly lacerated arm. Rather than enduring a long wait at hospital ERs or risking questionable emergency and diagnostic capabilities at "doc-in-the boxes," they head for the fast-access, board-certified emergency and urgent care physicians at Nason. Scenes show Nason doctors and imaging diagnostics in action.
Furniture Rentals, Inc. has chosen The Bosworth Group to create, program and search engine-optimize its new website. The expanded site includes a photo gallery and custom rental commerce system enabling users to browse and rent furnishings and housewares from company locations throughout the Southeast.