We really love cars, SUVs, some trucks…and marketing them.
We’ve worked on factory accounts (Jeep), race teams, regional dealer associations
(Chrysler, BMW), megadealers and automotive aftermarket products (too many to list here).
So if your “ups” aren’t up enough and you need more coming through the door,
we’ve been there, done that, and have good, quick ideas for you.
It’s how we roll.
Aviation Marketing
As pilot-owners and operators of a corporate aircraft, we can be evangelists on their contribution to productivity. As former warbird flyers and current airplane nuts, we can appreciate new avionics and better maintenance. So whether your target is Board Chairmen, CFOs, Chief Pilots or entrepreneurs, we speak their language, “five-by-five.”
B2B Advertising
Looking to build corporate and/or brand awareness, introduce new services and products, generate qualified inquiries? Whether in trade journals, at trade shows or online, we’ll find, capture and convince your best prospects.
Consumer Products & Services
In arguably the most demanding and sophisticated arena of marketing and advertising, TBG’s founders built their careers on Madison and Michigan Avenues introducing the new products and growing the brands of Pillsbury, Purex, Brillo, American Home Products, Rival, Sara Lee, Shasta and Stetson. Later it was Jeep and Clorox and Canadian Pacific. The lessons and disciplines we learned from them are at work for our clients today.
Healthcare & Hospital Marketing
What’s your specialty or Center of Excellence? Cardiac or cancer care, emergency medicine or ENT? Orthopedics, Ophthalmology, Ob/Gyn? Ask Roper/St. Francis, Hilton Head Hospital, Nason Medical Centers or Atlantic Orthopedics about us.
We gave Charleston ENT their funny noses and ears, plus massive goodwill and awareness. And we gave Hearing Health Solutions their new identity following a merger.
Ask how our diagnosis and treatments can give your marketing better outcomes.
Hotels, Hospitality & Fine Dining
Far beyond foyers, bills of fare, spacious suites, linen and libations, great hotels and restaurants have souls to be revealed and renewed. It has been our fortune to advocate several of the most vaunted, including Planter’s Inn, Peninsula Grill, Vendue Inn, Middleton Place, Hank’s Seafood Restaurant and Slightly North of Broad.
Medical Device Marketing
TBG introduced Maquet, Getinge-Castle and Berchtold surgical tables to America and helped each of them get respectable shares of market. Same for Storz Lithotripters and InteliFUSE orthopedic fixation staples. For a decade, we also helped Berchtold Corporation sell surgery and birthing suite designs, O.R. lights and power booms. So if your medical technology needs to be launched or recharged through memorable positioning and convincing description, please ask us for urgent care.
Plastic Surgery Advertising
Women need coaxing. But men seem to like kidding. Mars and Venus. Having marketed more than twenty general and facial plastic surgery practices, we’ve found what works--and what doesn’t. To book appointments, start with empathy.
Real Estate Marketing
Always challenging. You have to tell buyers and sellers something they haven’t heard. Create confidence by avoiding clichés. Like how you will protect their interests, give them more usable space or less downside risk. Show them your innovations.
Some of our past projects: Longpoint, Wild Dunes, Dunes West, Summerville Place, Irongate, The Summit, Turtlepoint at Kiawah.
Wellness and Fitness Advertsiing
Our ads get people off their couches and into clinics, gyms, studios and spas. With more than a third of us clinically obese, wellness is now America’s fastest growing industry.
Clients: Barre Evolution, Bikram Yoga, WeightWatchers of SC, Nutritional Medicine Center
