Print

Print advertising and marketing can be a very effective method for reaching your target audience. Charleston SC advertising agency The Bosworth Group utilizes experience and strategic planning to ensure you get the best return from your marketing dollars.

Hank's Seafood

More than a few of us are uneasy dining alone…
or worry that our duo will be seated backstage.
Hank read our minds with a community table
that makes fast friends and entertaining meals.
Bet there’s someone you know here.

Hilton Head Hospital

Although Hilton Head Hospital had recruited 52 specialized physicians to its staff, local perceptions lingered that for serious illness you needed to go elsewhere. This series of ads tells, in the words of its patients and doctors, about the "smart medicine and special treatment" the hospital offers.

Hilton Head Hospital

Management at Hilton Head Hospital came to us with an ironic marketing problem. They had attracted more than 50 new doctors in as many specialties, yet the hospital hadn’t outgrown islanders’ misperceptions that, for serious illness, they should head for a big city. Our response was an ongoing series of testimonials from doctors and knowledgeable patients describing their happy surprise at the sophistication of technology and medical care offered, rivaling that of large metro hospitals. Beds filled up accordingly.

Intelifuse

Targeted to maxillofacial surgeons, this ad introduces the Stimulink®, a revolutionary alloy staple that renders obsolete all other fracture fixation devices. Using tiny Stimulinks, surgeons can repair bone fractures or malformations with small incisions and without rods, plates, wires
and nails that have been the mainstays of fracture treatment for centuries. Because these staples compress the fracture, they even promote bone growth. We named the company and its products.

Maquet

Operating room tables are productivity and
profit-makers for hospitals, skill and success-enhancers for surgeons, back-breakers for nurses and risk factors for patients. They need to be strong enough to be insurable and support the obese, quickly reconfigurable for myriad procedures and easy to maneuver for nurses.
Our client was ahead of the game in Europe,
but little-known in America. We’ve fixed that.

Maquet

Ocean of Youth

Palmetto Primary Care Physicians

This ad launched a paradigm shift in Lowcountry primary medical care. A group of doctors, weary
of the dictates of insurance companies, regulators and corporations, banded together to practice medicine as they had been taught and bring down the costs of delivering it. This ad then, was their Declaration of Independence. It got people cheering for them and helped motivate more
than 200 area physicians to join them.

Peninsula Grill

Culinary trends, tastes and chefs all change with time. The renowned Peninsula Grill asked us to introduce its new chef and his lighter, healthier cuisine to loyalists and new diners alike.

Peninsula Grill

Culinary trends, tastes and chefs all change with time. The renowned Peninsula Grill asked us to introduce its new chef and his lighter, healthier cuisine to loyalists and new diners alike.